Multiple Choice
Identify the
choice that best completes the statement or answers the question.
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1.
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If a 10-ounce can of juice costs $1.10, the unit price per
ounce is
a. | 10 cents. | c. | 15
cents. | b. | 11 cents. | d. | 20
cents. |
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2.
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Useful advertisements often tell you what the product is,
how it is made, and
a. | what the product defects are. | c. | how much it cost to make. | b. | what it will
do. | d. | none of the above. |
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3.
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Stores that emphasize lower prices on their products
are
a. | convenience stores. | c. | discount
stores. | b. | full-service stores. | d. | specialty
stores. |
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4.
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An example of a store brand is
a. | Craftsman. | c. | Sony. | b. | Green
Giant. | d. | Timex. |
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5.
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The Consumer Bill of Rights was presented by
a. | Gerald Ford. | c. | John F.
Kennedy. | b. | Bill Clinton. | d. | Richard
Nixon. |
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6.
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Which of the following are the three basic types of consumer
information organizations?
a. | Product-testing organizations, print publishers, and
not-for-profit organizations. | b. | Product-testing
organizaitions, print publishers, and broadcast organizations. | c. | Print publishers, broadcast organizations, and not-for-profit
organizations. | d. | Product-testing
organizations, broadcast organizations, and not-for-profit
organizations. |
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7.
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A name given to a product or service that is intended to
distinguish it from other similar and/or competitive products or services is
a. | brand name. | c. | a convenience
store. | b. | a price index. | d. | none of the
above. |
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8.
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Comparing the price, quality, and services associated with
one product with those of another product is
a. | impluse buying. | c. | unit
price. | b. | convenience shopping. | d. | comparison
shopping. |
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9.
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Sales used to clear merchandise that stores no longer wish
to carry in stock are
a. | promotional sales. | c. | special
purchase sales. | b. | clearance
sales. | d. | holiday sales. |
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10.
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Which of the following is NOT true?
a. | A consumer buys and uses goods and
services. | b. | A wise consumer is an informed
consumer. | c. | Businesses do not have to be responsive to consumers’
needs. | d. | Consumer behavior reflects and determines one’s
lifestyle. |
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11.
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Examples of products that consumers buy
include
a. | food | c. | appliances | b. | clothing | d. | all of the above. |
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12.
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Stores that have a special line or products for sale
are
a. | convenience stores. | c. | discount
stores. | b. | full-service stores. | d. | specialty
stores. |
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13.
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Consumers pay for services each time they go
to
a. | a movie. | c. | a car
wash. | b. | a dentist. | d. | all of the
above. |
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14.
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The US Department of Agriculture (USDA) publications
specialize in information about
a. | judging food quality. | c. | improving
nutrition. | b. | buying food
wisely. | d. | all of the above |
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15.
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Underwriters Laboratories, Inc., which concerns itself with
fire and electrical safety, is an example of
a. | a product-testing organization. | c. | a broadcast organization. | b. | a print
publisher. | d. | all of the above |
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16.
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An organization of businesses engaged in the same type of
business is
a. | a consumer movement. | c. | a
guarantee. | b. | a trade
association. | d. | none of the above. |
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17.
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Consumer responsibilities include
a. | being honest and reasonable. | c. | being informed and involved. | b. | reporting unethical
practices. | d. | all of the above. |
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18.
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The agency or agencies that help protect the
consumer’s right to be heard are
a. | the Federal Trade Commission | c. | Better Business Bureaus | b. | the Office of Consumer
Affairs | d. | all of the above. |
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19.
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The agency that has the authority to set safety standards is
the
a. | Food and Drug Administration. | b. | Consumer Product Safety Commission | c. | US Department of Agriculture. | d. | Federal Trade
Commission. |
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20.
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A type of advertising that originates with the consumer
is
a. | labels. | c. | word-of-mouth. | b. | customer service
departments. | d. | none of the above. |
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